In spring of 2017, the creative direction for Super Bowl LIII began. Nearly a full 2 years before the game, the style guide started to take shape. Hosted in Atlanta, “The Hollywood of the South” inspired every aspect of our design concepts. From décor all over the city - to the logo on every jersey, shirt and ball - our style guide was on display for millions of fans in ATL and millions more watching at home.
As a true 360 campaign, every single aspect of design was considered including: Billboards, printed collateral, custom typography, staff and player hotels, stadium décor, ticket and program design, experiential design, building wraps, way finding, practice facilities, outerwear and apparel, memorabilia and more.
A three-letter combination recognized around the world; it is only fitting that the Falcons represent the ATL on a global stage. The new ATL mark is placed proudly and prominently across the chest of the new uniforms as a badge of honor.
Optimized and updated from the long standing wordmark that fans know so well, the ATL is a new take on an old fan favorite. A full logo suite and typeface was created based off the new ATL for the brand update.
This refreshing update reverberates throughout the entire Falcons brand. Starting with the ATL, but not ending there - the update can be seen anywhere from the endzone, to helmet bumpers, to billboards around Atlanta.
The new helmet has been referred to as “the exclamation point” of the Atlanta Falcons uniforms.
Several key components of the helmet have been updated while remaining true to the Falcons’ roots. It boasts a decal that is 30% larger, chrome accents on the facemask and decal, as well as a satin black finish.
Decor, Print, and Trophy design for the 2018 Pro Bowl in Orlando, Florida.
Decor and Trophy design for the 2018 Pro Bowl in Orlando, Florida.
Layout, poster, logo, video direction and hand-done type for Brooklyn based hardcore punk band REACTION. Includes a wheat paste poster campaign.
Batting Around is an annual zine dedicated to covering and reviewing the many cathedrals of our National Pastime. BA's goal is to inspire fans of all generations to get out and cross a few ballparks off their lists.
Social media graphics promoting marquee matchups for Sunday Night Football on NBC. Used heavily on network accounts, in addition to being sent to teams for use on their own platforms.
Branding for the 13th annual United Blood Festival in Richmond, VA.
Various collateral supporting NFL’s cancer effort “Crucial Catch” that takes place in October.
35mm film photographs taken in Japan 2019.
Various 35mm film photographs taken in Thailand & Malaysia 2019.
