The Brooklyn Nets were selected to play in the 2024 NBA Paris game against the Cleveland Cavaliers. The game was set for January 11, but there were several weeks of lead time to fill with events, pop-ups, and brand presence in the City of Light.
These events included a symphonic tribute to Christoper “Notorious B.I.G.” Wallace, a pizzeria pop-up, and a jersey unveiling.
A unique identity was created for “Nets in Paris”. This included logo design, hand done typography, patterns, illustrations, event invitations, and digital/social assets.
The challenge was not only branding the event, but being able to bring a slice of Brooklyn to fans that might not be able to attend the game. We wanted to deliver this experience to our Parisian fans and make them feel seen by the team even if they were not in the building on game day.